Comments on: Campaign

By: SugeKnight6289

SugeKnight6289 — Sat, 19 Mar 2011 15:20:31 +0000

I currently have 3 sixers of Hopslam left from January and trying to save it into the summer(6 months+). I just bought a mini fridge for this fragile brew, so what would be a great temp for this beer? I hear it doesnt freeze at 10%.

By: thehopry

thehopry — Sat, 03 Jul 2010 12:27:30 +0000

Very nicely done! Great job following up with the manager and voicing your concern. It really does help to just have the conversation. And I think most of these managers are very open to discussion if you just take the time. Thank you for sharing your experience with the rest of us…

By: tturaiders

tturaiders — Sat, 03 Jul 2010 09:04:13 +0000

I was at a store this evening that had the 14th Anniversary Emperial IPA from Stone sitting on a shelf. I asked someone why they didn’t store them in the cooler and he told me because they didn’t sell them very often but he’d get a manager. The manager told me they just got them in about a week ago and weren’t sure how well they would sell. He told me that they were transported in a refrigerated truck and were stored in a big refrigerator. The only time they weren’t refrigerated were when they were placed on the shelf. I was baffled at the reasoning behind this…

After talking with him, they removed the room temperature bottles and put Stone Porter on shelves and moved the IPA to the refrigerator.

By: thehopry

thehopry — Fri, 25 Jun 2010 13:18:08 +0000

Update on this. The store that I worked with this on now has every single bottle of IPAs in their refrigerated section. In the aisles, where they keep the rest of their beer, they have hung signs every three or four feet that say “IPAs in the Cooler.”

Just wanted to show you that with a little persistence you can make this happen in your area. And now when I have to choose between which stores to buy my hops from, I always come to this place.

By: thehopry

thehopry — Sat, 19 Jun 2010 14:13:48 +0000

Doesn’t it drive you crazy?

By: Big Mike

Big Mike — Fri, 18 Jun 2010 21:16:24 +0000

I saw Founders Double Trouble sitting out on the shelf today out of refrigeration. Bottled on date of 1/20/10 so we’re talking 5 months out of the cold. Hats off to Founders for actually putting bottled on dates on the bottles. Everyone should follow this practice. But these stores need to put these beers in the fridge. If it wasn’t for the bottled on date I might have picked up a
4 pack thinking it was a fairly recent release only to buy a 5 month old DIPA that’s hasn’t been kept cold since right after the new year.

By: Hopslam: Part 2, “The Experience” | Snobby Hops

Hopslam: Part 2, “The Experience” | Snobby Hops — Tue, 09 Mar 2010 13:03:34 +0000

[...] in Fulton we finally arrive at the homestead. Since the beer was warm when we bought it – check out Mark Starr’s FRIDGE THE HOPS! campaign – I just set the box on the back porch and let the snow do its [...]

By: Jon Rogers

Jon Rogers — Wed, 17 Feb 2010 00:16:35 +0000

Port Brewing’s bottle shop refrigerates 100% of their beer. BevMo on the other hand…I was in their Oceanside store today and saw Sierra Nevada Wet Hop and Estate still on the shelf. Both those beers was release around 6 months ago. I can only imagine how dead it has become.

By: thehopry

thehopry — Thu, 28 Jan 2010 15:27:11 +0000

And I’ve run into that a lot myself. You should definitely ask them what it would take to switch those out.

By: Big Mike

Big Mike — Thu, 28 Jan 2010 15:20:30 +0000

I was in a store yesterday and they had their Nugget Nectar Sixers stacked on the floor and Founders Breakfast Stout in the refrigerated case? I think they have it bass ackwards.

By: Todd

Todd — Thu, 28 Jan 2010 06:05:29 +0000

I worked at a brewpub where the general manager (who was the former head brewer there) told me that I could not store our hops in the cold box and had to store them at room temp. I found another place to store them cold. I have since left that place.

By: thehopry

thehopry — Thu, 28 Jan 2010 03:25:57 +0000

Hello Hopheads –

I wanted to let you all know that I had a great conversation today with one of my local beer store managers about this campaign. As suspected there are some hurdles that will need to be worked through to make something like this work. Below are two items I am determined to help resolve to help get this underway:

1. Store is concerned that most customers shop on the non-refrigerated aisles and might not look for these hop-driven beers in the refrigerator section.

2. There is a very limited amount of refrigerated space due to the requirements from brands (i.e. the big boys and other craft breweries). The store currently has some bottles that are not required to be cold (Stouts, Doppelbocks, etc), but like to have refrigerated options for some of the more popular craft beers.

I have a few thoughts that I’d like to mull over in my head for a couple days, but if you have some ideas or thoughts on how to overcome one or both of these, please post a comment in this section. This will certainly help others as they attempt to talk to their beer stores.

Thanks,
Mark Starr

By: Scott

Scott — Thu, 28 Jan 2010 03:11:45 +0000

I frequent two local liquer stores that specialize in beer and they refridgerate their hoppy beers. Of course knowing the importance of this step, I will keep this in mind anytime I see it being neglected.

By: Mike

Mike — Mon, 25 Jan 2010 02:34:45 +0000

I’m on board bro!

By: thehopry

thehopry — Sun, 24 Jan 2010 02:17:38 +0000

Absolutely. And you and I can start right here in Kansas City.

By: theReaper16

theReaper16 — Sat, 23 Jan 2010 23:29:35 +0000

/Change We Can Believe In